May 20, 2019: Ayeworld is set to launch an aggregate
reservation system, Comb. Comb is a reservation mobile app that
focuses on industries and services that have a limited online
presence. These services will include registered massage therapy,
spa, car maintenance, and home services to name a few.
Customers used to
have to perform 8-12 steps to make one reservation or book a service.
These steps include having to Google a list of service providers,
call on average 2-3 businesses until they find a reservation that
fits their availability, or shift their schedule around so they can
fit the service in within a specific timeframe. All of the while also
factoring in location and proximity to the provider before confirming
With Comb, users
will be able to login into the mobile application, and then input
search preferences, such as service type, location, and timeframe.
Comb will display the results based on the search criteria given and
users will be able to filter results by rating, price, location, and
time. Users can then make the reservation instantaneously for the
service—all without making a single phone call.
“As a professional
woman, I am in back-to-back meetings all day, so booking a massage
service or salon appointment can be time consuming. Using Comb, I was
able to find a 30 minute massage service in my building during lunch
hour. I felt rejuvenated and relieved that I could find an
appointment close by on such short notice” said Margaret.
“I no longer have
to leave my car at the auto center for a couple of hours” said Bob.
He goes on to say, “Oil changes shouldn’t take more than 30
minutes max, but waiting for a spot can take up to two hours
depending on the location. I use my car for sales meetings and don’t
have two hours to spare. Using the Comb app, I found a spot cross the
street from one of my clients, by the time my sales meeting was
finished, my car was serviced and ready to be picked up.”
“Comb helped us
serve our customers more efficiently, by maximizing our capacity, and
optimizing our time” said Alex, a spa office manager. Alex
continues on to say, “No one likes to wait for hours in the lobby.
We wanted to enhance our customers’ experience, so while we had an
in-house reservation system, customers had to call in and make their
reservation over the phone. Working with Comb allowed us to expand
our online reach and simplify our reservation process. We are able to
enhance our services and manage our capacity much more effectively by
partnering with Comb.”
“In addition to
the mobile reservation system, Comb partners have access to our
ayeworld agency to create and manage marketing campaigns that go
beyond Comb’s offerings” said Aysha, CEO of ayeworld, the
founding company behind Comb. “As we were designing Comb, we had a
bigger idea behind the application. Our partners will have access to
use our skilled resources to develop and manage marketing campaigns.
With a constantly changing social media space, small and mid-size
companies spend valuable time and efforts managing their marketing
campaigns, instead of focusing on running the business. We will work
with each individual business owner to develop and manage a campaign
that is designed for their needs. Our partners’ success is our top
priority at ayeworld.”
What does the
user experience look like?
on the application side: From a user perceptive, Comb will be free,
simple, and easy-to-use.
for business partners: We will integrate with existing reservation
systems and for businesses that doesn’t have a reservation system,
we will provide a back-end solution that business owners can use to
Who are Comb
professionals who have a busy schedule
parents who have to juggle multiple priorities
What services are
begin with we will start with 3 service industries:
- Personal care
(beauty, facial, nails, spa)
Services (massage therapy, acupuncture)
- Fitness studios
(yoga, pilates, fitness classes, etc.)
will expand our reach to cover the following services in the near
- Family medical
- Home services
research have you done?
have conducted a quantitative survey as well as in-depth qualitative
interviews. We surveyed target users and identified that 95% of
smartphone users strongly agree with the idea behind the application.
We have qualitative interviews with a range of business providers
based on their interest in partnering with Comb for the reservation
software and app feature.
Who are your
are many reservation systems available, such as Opentable and Mind &
Body, however all of these apps are limited to specific industries
such as restaurants or fitness.
What are the
risks and mitigation plans?
Many of the business we are targeting are small to mid-sized
businesses, and are price conscious. In our pricing structure, we
will have a straightforward approach with no hidden fees, there will
be a flat fee that is paid on a monthly basis for the use of our
back-end software application to businesses. Our goal is to help
businesses thrive and expand their reach, thus we will have low
margins and focus on volume and superior user experience for our
Having a range of businesses in our database to be self-sustaining
and replace Google search
We will have a two-pronged approach to solve this:
We will use
direct marketing and door-to-door sales technique to get companies
signed up for the app and software.
package: business owners can go to our website and download a
plug-in that they can use to interface with our application.
In addition, we will use businesses’ existing customer databases in
our user acquisition plan.
What is the cost
for the application? Any additional or hidden costs?
Our initial development cost is the bulk of our fixed investment,
each additional market we expand into will have minimal incremental
The other main cost is a local sales team for the market, each city
will have a specialized sales & marketing team that will focus on
unique market requirements. We will focus on large metropolitan
cities and their surrounding suburbs in our first three years.
Are you handling
financial information for the customers?
depending on the reservation requirements, some businesses will
require a specified deposit at the time of booking. This will be
completely up to the individual business to determine. We will
provide all of our users and partners a safe, trusted platform to
exchange financial information, all charges will be handled by the
service provider. Our part will be limited to secure the financial
and personal information transfers.
Are you going to
use personal customer information to sell to 3
all personal information will be encrypted. We will aggregate the
data to help the businesses on our platform identify trends and
create marketing campaigns. For example, we use location targeting
for businesses to analyze the type of services that users in a
specific location look for. For example, users in lower Manhattan may
look for express laundry services more frequently.